Cold War :: essays papers

Cold WarDiscuss the Cold War events of the 1950s.The 1950s full of events and conflicts, the main one being the Cold War between the the States and the USSR. Events that lead up to the extreme tension during the cold war, were relations with the Vietnamese. The Vietnam War took daub over a battle for communistic prevention. The fear of communism cattle ranch tied in with the relations dealing with the USSRs communistic society. In Europe there were revolts against communism as well. East Germany was revolting in 1953, along with Poland and Hungary in 1956, who got crushed by the Soviet army. The American government did not interfere with these conflicts for fear of starting a war.The Cold War also took place in the Middle East. Both Jews and Arabs proclaimed it as their homeland. While supporting Israel, the American Government worked to prevent other stronger, oil-rich countries from falling into communist rule. In extension to this was when the American and British fo rces, cut off aid to Egypt, due to the fact that the ruler that was seeking Soviet support. In 1956 British and French forces attacked Egypt to gain apply of the Suez-Canal. Reacting to this situation the USSR, threatened the US and Britain, so Eisenhower persuaded his allies to withdraw.The Cold War also took place in Latin America. USA spread their influence into southbound America, setting up American organizations in South American, the US could stick a foot in the door of communism. When the Americans overthrew the Guatemalan government, the Soviet Union got furious. They matte that the American Government was escalating the Cold War. In 1958 Fidel Castro overthrew the present Cuban dictator, resulting in the United States becoming angry again.

In Love With Shakespeare :: Poetry Literature Papers

In Love With ShakespeareAbout any one so great as Shakespeare, it is probable that we post never be right and if we can never be right, it is better that we should from time to time change our way of being wrong. --T. S. Eliot (Eliot 107)Like all great artists, William Shakespeare is thoroughly conscious of his medium. His plays consistently key attention to the theatrical. With Shakespeare the actable and the theatrical are always what come first (Frye 5). In fact, the metaphor of performance is central to the Shakespearean canon. When we are born we promulgate that we are come To this great stage of fools, Lear declares to Gloucester (IV.vi. 178-179). All the worlds a stage, And all the men and women merely players They have their exits and their entrances, And one man in his time plays many parts (As You Like It, II.vii. 139-142). This self-referentiality reflects a concern that the audience not be passive in its participation, and that the boundaries of the theatrical experien ce not be restricted to the stage. Shakespeare layers connotations and meanings into his plays that reward the self-conscious auditor. Though much of our modern entertainment seeks to make the auditor oblivious of the medium, Shakespeares plays demand a sophisticated discomfort on the audiences part. Part of the pleasure of believe a Shakespearean play such as A Midsummer Nights Dream is in recognizing the irony of its self-contained mini-dramas. In the Pyramus and Thisbe scene, Shakespeare satirizes theatrical convention. At the same time, however, he satirizes the naivet of the audience that doubts the transforming power of the imagination. As Shakespeare continually points out, the acts of performing and exhibit are not confined to the theatre. Life reflects the theatre just as the theatre reflects life. Furthermore, when taken seriously, great theatre can change its audience. For this reason, Shakespeare seeks to make viewing a conscious act. The full benefit of the theatrical experience is felt only when the auditor recognizes his role.Clearly, in Shakespeares view, life is very much equal a play. For one thing, all human beings are actors, or as Hegel says, free artists of themselves (Bloom 6). As real as we perceive ourselves to be, Shakespeares great characters turn out that personal identity is an assumed role, a fabrication. We are all playing characters. When the mad and weather-beaten King Lear declares himself every inch a king, his exclamation is a melancholy reminder that power and authority are based upon image and ceremony.

Martin Luther :: essays research papers

The Renaissance marked new interests in the discovery of the natural world through art and the sciences. In art, the discovery of perspective brought a radical realism to painting, architecture, and exploration. This led to the Europeans discoveries of new lands, such as Africa, Asia, and the Americas. Because of the Renaissances deviance from the thoughts of the medieval age, an opportunistic view of hu opusity developed. Many began believing that man was capable of doing anything, as long as they had the will.Society developed a man-centered thought, somewhat departing from the God centered thought of the medieval period. The educated leader, soldier, and artist were revered, whereas the bishop, priest, and monastic took a back seat. The artists and humanists of the Renaissance era would help establish this age as one of individualism and creativity Renaissance thinkers appealed to a combination of Christianity and Humanism, by referring to Genesis 126 (And God said, Let us make humankind in our image, according to our likeness) and Genesis 128 ( admit dominion over earth). Because man is made in Gods likeness and has dominion of Earth, Humanists believed they were divine creations of God living on Earth. The Renaissance helped secularize Europe. Man was now the creator of his own destiny. The exploration during this era brought more centralized monarchies. The flood of silver and gold made many nations money hungry, as they raced to discover more lands. Also, this era could be considered a scientific one, as Copernicus published his De Revolutionibus, which culminated into the growth of universities. Also, the printing press had created the ability to produce books cheaply and in more quantities. And this was important, as the Renaissance created a literate public eager for whatever was freshly published.The Renaissance occurred for many reasons. One main reason could be with the dissatisfaction with the Church. There was a shift from group salvation to a more personalized view on life, due to the Humanistic movement. People wanted an tell apart way of salvation. The sacraments became devoid of meaning. The papacy lost much of its power, due to the secularization of many cities. People were able to congregate among themselves and discuss ideas and thoughts. Many people find the wealth of the papacy. The poor resented this wealth, while the rich citizens envied it. At the same time, the popes were still selling indulgences and high offices. The clergy had become lax and corrupt.

Autism Spectrum Disorders Essay -- Diseases,Disorders

Abstract This paper discusses the potential of using technologies in the diagnosis, study and intervention treatments of autism. The first part of paper introduces oscilloscope information on autism spectrum disorder. The second part deals with review of literature survey. The third part summarizes our proposed research seduce on the connected topic. The fourth part concludes our work as whole.Keywords autism, discrete trail training, applied behaviour analysis, voice output communication aids I.INTRODUCTIONThe symbolise paper addresses various innovative helpful technology used in diagnosis and treatment of pervasive developmental disorders such as autism. Autism is a developmental disability that is usually noticeable the present paper addresses various innovative assistive technology used in diagnosis and treatment of pervasive developmental disorders such as autism. Autism is a developmental disability that is usually noticeable in the early stages of life preferably in the a ge groups of one to three years.The common impairments found in the ill communities are social interactions, communication, controlled interests and recurring behavior etc. The cause for autism is still mysterious. Scientists are working to find out various factors that cause autism. Some of them weigh that the changes in environment and genetics might be the key cause.Till now there are no suitable medicines or treatments to cure autism, save using appropriate therapies such as applied and verbal behavioral analysis the impairments of autistic children could be eliminated or reduced to an extent.II.RELATED WORKIn this subsection, a list of related works will be briefly described.Gregory D. Abowd, Julie A. Kientz1 working at G... ...Hertfordshire, College Lane, Hatfield, Herts AL10 9AB, UNITED KINGDOM, Online Available http//homepages.feis.herts.ac.uk/comqkd/8 Ben Robins, Kerstin Dautenhahn, Paul Dickerson, (2009), Proc The second international conferences on Advances in Comp uter Human Interactions, Cancun, Mexico9 Megan Davis, Nuno Otero, Kerstin Dautenhahn, Chrystopher L. Nehaniv, and Stuart D. Powell, (2007), Creating a software to promote understanding about narrative in children with autism reflecting on the design of feedback and opportunities to reason, University of Hertfordshire, Adaptive Systems Research Group, work of Computer Science, School of Education, Hatfield, Hertfordshire, AL10 9AB, UK10 William Farr Nicola Yuill, Hayes Raffle, (2009), Collaborative Benefits of a Tangible Interface for Autistic Children, ACM 978-1-60558-246-7/08/04, Boston, MA, USA.

DAWN Social Justice Group :: essays research papers

DAWN     The social justice group DAWN ( modify cleaning ladys network Ontario) is a province wide formation of woman with all types of disabilities. They are a feminist organization which supports woman in their struggle to control their own lives. Dawn Ontario is controlled by women with disabilities. The members include woman with disabilities and non-disabled woman. Also included are lesbians, bisexual woman, aboriginal woman, Franco-Ontarian woman, and woman from many other ethnic, racial, cultural, and religious backgrounds. Woman of all ages, from teens to seniors, are active members of DAWN. They believe that disabled woman have the right to direct their own lives. They also believe that woman with disabilities have the right to access the services and supports available to all woman have needs which are different from those of men with disabilities know best what their needs are have a right to freedom of choice in all aspects of their live and raft be proud of their disabilities and have the choice to self-identity.     As a group DAWN at Ontario keep current on issues facing women with disabilities provide role mode for girls with disabilities develop resources for girls with disabilities help start and support DAWN groups across Ontario speak for the rights of woman with disabilities to make sure they can take part in womans groups, activities, events and services work with other womans and disabilities groups produce resources about health care for woman with disabilities lobby for the government on issues affecting woman with disabilities. Issues such as employment, training, education, transportation, housing, health care, and others.     On June 17, 1985 17 woman with disabilities from across Canada gathered together to plow issues of concern. From this meeting, DAWN of Canada was formed. Disabled woman organized across the country, keeping in touch by mail and phone, and finally they received funding from the secretary of responsibility for some special projects. Disabled woman have been persevering since then to build up DAWN on a local and national level. In 1992 DAWN Ontario was formed. Since then they have put out many brochures and the like for information throughout Ontario. They also have worked with other groups such as craft Equity Coalition the Coalition Against Depo Provera and the Coalition Against Extra Billing in Ontario.      DAWN is a great

DAWN Social Justice Group :: essays research papers

DAWN     The social justice group DAWN (disabled womans network Ontario) is a state of matter wide organization of woman with all types of disabilities. They are a feminist organization which supports woman in their struggle to control their own lives. Dawn Ontario is controlled by women with disabilities. The members include woman with disabilities and non-disabled woman. Also included are lesbians, bisexual woman, aboriginal woman, Franco-Ontarian woman, and woman from many other ethnic, racial, cultural, and religious backgrounds. Woman of all ages, from teens to seniors, are expeditious members of DAWN. They believe that disabled woman have the right to direct their own lives. They also believe that woman with disabilities have the right to access the services and supports useable to all woman have needs which are different from those of men with disabilities know best what their needs are have a right to granting immunity of choice in all aspects of their live and can be proud of their disabilities and have the choice to self-identity.     As a group DAWN at Ontario documentation current on issues facing women with disabilities provide role mode for girls with disabilities develop resources for girls with disabilities help start and support DAWN groups across Ontario speak for the rights of woman with disabilities to crap sure they can take part in womans groups, activities, events and services work with other womans and disabilities groups produce resources about health care for woman with disabilities lobby for the government on issues affecting woman with disabilities. Issues such as employment, training, education, transportation, housing, health care, and others.     On June 17, 1985 17 woman with disabilities from across Canada pull together together to discuss issues of concern. From this meeting, DAWN of Canada was formed. Disabled woman organized across the country, keeping in to uch by mail and phone, and finally they received backup from the secretary of state for some special projects. Disabled woman have been persevering since then to build up DAWN on a topical anaesthetic and national level. In 1992 DAWN Ontario was formed. Since then they have put out many brochures and the like for information throughout Ontario. They also have worked with other groups such as Employment Equity Coalition the Coalition Against Depo Provera and the Coalition Against Extra Billing in Ontario.      DAWN is a great

The Burden of Deceit in Public Life

The Burden of Deceit in Public Life Sissela Bok Writing to Discover Nancy, a old politician, is more than eager to be elected as her towns mayor in the next election. With the mind-set that she impart, in reality, be limited as far as what she can do to help her town as a whole, Nancy decides to sugar-coat her public speech. In doing this, Nancy is confident that the citizens of her town will feel twain reassured and hopeful that she will make many a(prenominal) positive changes as mayor even if she doesnt have the power to do so.In contrast Tyler, a sixteen-year-old boy, has just been confronted by his girlfriend more or less cheating on her with her best friend. Instinctively, he denies the situation as a whole, hoping his girlfriend will believe him. Although universe dishonest, Tyler feels as though it is the best decision to save their relationship and prevent his girlfriend from getting hurt. While these are two hypothetical situations, they also overstep in reality, an d on a daily basis. Nancy and Tyler differ from one another in age, gender, and case-but they are very much alike in the sense that they both chose to lie.The word lie is such a harmless, three-lettered-word, right? Wrong. Lying is something that is both overlooked morally and figuratively. Regardless of what extent one chooses to lie, they are still in the wrong. I feel as though there is no grey area in terms of telling a lie there is truth, and past there is untruth. With this being said, I consider all of deception, self-deception, pretense, and mendacity to be forms of lying. Deception withholds dishonesty in itself it undoubtedly correlates to any type of trickery and or fraud.Likewise, deceit involves being dishonest as well. Whether one does this through actions or words would just depend upon the situation. Mendacity includes both lies and also self-deception, making it a more relentless form of lying. I do believe that there are different degrees of lying. There are whi te-lies, which are utilise in minor situations, and often used carelessly by individuals. These particular lies correlate to what was said earlier when I stated that lies are overlooked both morally and figuratively.Why do individuals feel the indigence to tell a so-called white-lie in order to impress another person, cover-up a skeptical situation, or simply for their own enjoyment? This I cannot begin to fathom. In addition, a white-lie is accepted by many in our world today. Humans feel as though it is rational in reliable situations and can obviously prevent matters from blowing out of proportion. This is fine, until of course the first white-lie adds up to five, and then ten, etc. Before that person can blink, he or she has reborn into a compulsive liar.After a white-lie comes that of a normal lie. By this I mean one that is used intentionally, and with the purpose of covering up wrong. Those who lie about things such as committing adultery, stealing, or even taking the life of another, are all sinners in my eyes. To prevent from making this a religious response, I will just bluntly state that if a person is being immoral in any way, shape, or form, they are in the wrong. Lying correlates to this on many levels and is simply unjust.

How to Treat Violent Young Offenders

How to Treat Violent Young Offenders A common assumption about unripe people who rouse violent crimes is that they be simply born evil and that nothing good evoke come of their lives. From this perspective, the only solution is to punish these puppylike offenders by locking them up, either in prison or in a place for teenagers designed to make their lives as miserable as possible. Such an approach suggests that young people who hurt or kill others be un insureable. It also suggests that more prisons must be built to make our communities safe. This assumption, however, is a false one.Research shows that violent young offenders can be treated and reformed. In addition, it shows that when young people fail to receive treatment,it does more damage than good. For example, John Hubners(2005) book, Last Chance in Texas The repurchase of Criminal Youth, describes how experimental treatments at the Giddings State School in Texas can change the lives of violent young offenders for the be tter. Giddings State School is a facility fall out by the Texas Youth Commission for those who have not only broken the practice of law in Texas, but who are also considered to be the batter of the worst (p. viii). This means that Giddings houses offenders who have committed crimes that involve weapons, serious injury, abuse, torture, and, in around cases, death (p. xx). For this reason, readers of Hubnersbook efficiency think that such young people cannot be redeemed. However, as Hubner (2005) shows throughout the book, the therapists, corrections officers, administration, teachers, and coaches who work at Giddings are committed to changing the overall outlook of the young people who are sent to the facility.Hubner describes how the students, as they are called, are resocialized, which means that students process their feelings and learn empathy in some unusual ways (p. xxi). Students who conform to the rules of Giddings earn the right to participate in the Capitol Offenders Group, which asks students to tell their sprightliness stories, their crime stories, and to act out scenes of their lives and crimes in role playing. Hubnershows how these techniques help save the lives of young people who came from violence and, as a result, led a life story of violence.For example, in Chapter 12, I Earned Myself Some Distance from Myself, Hubnerprovides the reader with the case history of Candace, one of the female students at Giddings. According to Hubner, Candace lived for fourteen years in a family that struggled with drug addiction, violence, and sexual abuse. Candace turned to a life of crime to escape. Hubner writes about how she robbed stores with another youth named Derrick and took the money to feed her own addictions.While Candace never crack or physically hurt anyone during her robberies, the drugs and the stories she told herself about why she was committing her crimes have left her mentally unstable. Hubner(2005) observes that she often commits thin king errors in which she blames others for her own actions (p. 240). With this kind of history, most readers might assume that there is no hope for an offender like Candace. However, as the chapter reaches its end, the reader discovers that, while in Giddings, Candace has become a decent student, an independent thinker, a track star, and has a life plan that seems, for the most part, like it could work.Hubner(2005) concludes by relating that Candace is freed from the Giddings School and, while she encountered some problems after released, she is doing fine with two of her children, living with her nourish parents in West Texas. While Hubners(2005) book describes how violent young offenders in Texas can be rehabilitated, another source explains what can happen when youth are not offered treatment for their problems. Natalie Valios (2006), for example, wrote No Wonder Hes Distressed, a short article that appeared in the trade journal called Community Care.In her article, Valiosreport s onteenagers who break the law in Englandand who stay in Young Offender Institutions (p. 30). While England is certainly not Texas, and is not even in the United States, her article still overlaps with some of ideas found in Hubner (2005). Valios(2006) begins her article by providing her readers with information about the large number of violent young offenders who are locked up in England, even though they have been diagnosed with a serious mental illness. She turns to the case of a young man named Robert Stewart, a violent racist ho was serving time ina facility with an Asian teenager named ZahidMubarek. Valios(2006) summarizes a report that explains how Stewart killed Mubarek. She argues that there was plenty of evidence that Stewart was severely mentally ill, but that no psychiatric programs were available to treat his condition. As a result, Mubarekneedlessly died. Valios (2006) poses a good irresolution How should we handle young people who are severely unwell but who have c ommitted serious offenses? (p. 31). She answers this question by advocating for better psychiatric evaluation and treatment of violent youth.Valios(2006) concludes her article by quoting from prison reformers and other experts who also want there to be disunite facilities in England for violent offenders who are mentally ill and those who are serving time. While Hubner(2005) argues for the benefits of resocialization and Valios(2006) argues for the benefits of medication, both demonstrate that more can be done to treat youth who have broken the law. And even though the authors look at cases from two different countries, both write about how treatment is often a matter of life or death.Taken together, the two authors present evidence that, with more attention given to the details of a young offenders life, institutions and facilities can do more than simply lock bodies in cages and throw away the key. References Hubner, John. (2005). Last Chance in Texas The Redemption of Criminal Youth. New York Random House. Print. Valios, Natalie. (2006,July). No Wonder Hes Distressed. Community Care,(1631),30-31. Retrieved October 20, 2010, from ABI/INFORM Trade Industry. (Document ID1083442291).

E-Marketing Presentation

Good afternoon tutor and students. I would like to present you an e-marketing plan proposal of Royal Brisbane and womens hospital founding today. During the proposal I would like to introduce the RBWH foundation company and distinctly identify the website that forms the basis. As many of the people know, Royal Brisbane and womens hospital is one of the largest hospitals in Queensland. However, the RBWH foundation is the charity arm of the hospital that was first publicly in 1985. There are two of the mean projects in RBWH foundation there are baffles Milk Bank and P. A. R.T. Y. Program. It also has the largest movecer services in Queensland. Therefore, the aim of the foundation is to raising funds to help and save lifes. The marketing and communion of Royal Brisbane and womens hospital foundation are promoting on different ways. Such as newsletters by emails, Royal Mums, randomness on the Queensland health website, RBWHs own websites and facebook page. As everyone knows, Intern et communication is the fastest way to marketing the brand name and the best way to advertising the company. A website should have iv generic objectives on it.It should be strategic, integrated, targeted or measurable. This is called marketing effectiveness. However, a successful website must have the key website measurement. Site usage, site content analysis, quantity potency and how visitor arrived at the site. Home page is the first impression of the websites it is the most important part. We can clearly see that there is a big designate of the company name on the left top. It plays a clear mind of the name to the visitors. Also there is a big donate now loss on the right top as this is an institution of donation charity.It makes more comfortable for the visitor where the way they can donate. Also make a clearly mind for the visitor what is the meant purpose of this institution want. The menu bar of the home page site shows up all the based information what should the visitor wants be on. Such as contact, About us, support, research and Project, there is a good marketing effect for researching bar, as this is the originally and quickies way to make the visitors go to the page what they want to visit. Also Facebook page is the most successful part of the website, as facebook got the top view rate in the world.Almost everyone is using facebook in peoples lifetime. Created a facebook page not just can advertised the brand name quickly also can send visitor who do not know about the RBWH foundation to it own site. However, the website do not show out the number which people repeatedly visit the site. And do not have it search terms people used to find the site. Therefore it will lose visitors because of it. These what they need to repair to make the site more perfect. In concluding my presentation, the Royal Brisbane womens hospital foundation website is a successful example.As it clearly showed up the visitor what the detail information and what suppose to be in the home page and information page. It also connect to a facebook page to do a free advertising for a successful E-marketing way to let more people to know more about RBWH. However, it also need to improve more, such as showing a number which people repeatedly visit the site and search terms people used to find the website. If the website takes the e-marketing promotion more important it will improve the number of visitor and more life will be save and help. This is the end of my presentation, thank you for your time.

The Crucible Comparison

Katelyn Mittler 10/4/12 4th hour Hegemony through Terror Lost, terrified, and non in control of their own thoughts, Mary warren and Shawn Hornbeck strive for the life they once lived. In 1692, The Crucible character, Mary Warren comes under the control of foil character, Abigail Williams. In a similar, more recent story, Shawn Hornbecks normal life of video games, hanging out with friends, and dirt biking, is ripped away from him with Michael Devlin forcefully kidnaps him with the intent of murder. Everyday coerced by their idolise, constantly reminded death reigns imminent.In Arthur Millers The Crucible, character Mary Warren, threatened by Abigail Williams non to release they be pretending, lives a lie just as missing child, Shawn Hornbeck, manipulated by Michael Devlin, cannot release his honest identity. Falling into great peer pressure while facing threats from Abigail, Mary makes the courageous decision to tell the truth, but Abigail strengthens her grip and the truth cru mbles. Mary knows the girls be lying but struggles with the imminent threats from Abby in her rebuke to Proctor, Shell kill me for sayin that (Miller 80). Mary gets this idea from the death threat imposed on her by Abby and mark this. allow either of you breathe a word or the edge of a word, about the other things, and I bequeath come to you in the black of just about terrible night and I will bring a pointy reckoning that will shudder you (20). Abigail scares not just Mary, but all the girls with threats. After essay to tell the truth, Mary succumbs to the torment of Abby. Abby, Abby, Ill never hurt you more (119).The pointy reckoning that Abigail threatens Mary with does its justice and Mary morphs back into a powerless stamp down girl. Similarly, from Shawns abduction on October 6th 2002 to his discovery on January 12th 2007, Devlin forces Shawn into living a lie. Shawn spares himself from the wrath of Devlin as he remains powerless in a glass case of emotions. From day one he had the gun, he had the power. I was powerless and there was nothing I could physically do (Kidnapped Shawn Hornbeck). Devlin holds all of the power, leaving Shawn unable to even think clearly.According to Shawns stepdad, Craig Akers, Devlins control over Shawn was complete and total (Kidnapped Craig Akers). through Devlins complete and total control, Shawn makes what his parents call A deal with the devil to save his own life. Shawn told the defendant that he would do whatever he wanted him to if he didnt kill him (Kidnapped Akers). Devlin agreed not to kill Shawn as long as he make what we called a deal with the devil. He could never mite anyone, never try to run. And if he did he would be killed (Kidnapped Akers).This deal with the devil firmness of purposes in Shawn living a lie. Shawn became Shawn Devlin and for the next four and a half years the deal he made that day left him tied to his tormentor(Kidnapped Sheriff Gary Toelke). The haunting agreements made that day le aves Shawn trapped in a world of terror only known by few. Mary Warren and Shawn Hornbeck are under what psychologists call control by terror. Living a lie, both are coerced into deciding between thrift themselves by staying in this lie or to reveal the truth and face the forever imminent death threats.Mary and Shawn fear if they release the truth, they will be killed. Through this fear, Shawn and Mary start to believe their fake stories. Mary believes the girls are doing Gods work, and Shawn starts accepting the harsh reality of being Shawn Devlin. Mary and Shawn predicaments are not predestined they are, as Devlin says when he first grabs Shawn, you were just in the wrong nursing home at the wrong time. Marys wrong place starts with her dancing in the woods. Shawns begins with taking the shortcut road to a friends house.Eventually, Mary gives up and gives in. she succumbs to Abby, becoming the person she never intended. On a brighter note, even though he accepts Shawn Devlin as his new identity, Shawn never gives up hope. Shawn knows his family is still seeking his safe return and makes some efforts to discreetly contact them. On the day the police find Shawn, a huge weight liftes off his shoulders. He says, It was a new feeling to say who I authentically was. Shawn starts slowly back into his old set of norms.Mary and Shawn lose their personal identities to save themselves, each take a different route in trying to discover them. Through further investigation, it is evident that Mary Warren and Shawn Hornbeck encounter the same feelings of terror but are also uniquely different from each other. They fear for their lives as they struggle internally with revealing the truth or living with the guilt and constant terror behind the lies. Shawn and Mary both encounter many times when opportunities to tell the truth stands right in front of them however, struck by fear they remain silent.Though Marys story does not result in a sugar-coated ending, Shawns stor y of torment and terror leads to triumph and a truly heart-warming story. Shawn teaches everyone to never give up hope and that you will always find your way back home, Marys story teaches a valuable life lesson to stand up for what you believe in, even if you are standing alone. Though Shawn and Mary encountered horrific events, they are truly two people (fictional or not) who show evident and inspirational life lessons.

Persuasive Paper Essay

Toilet paper is a material item that close to people use. This paper has a big impact on our society. Not many people pay attention to how they put their paper on they secure sort of throw it each(prenominal) together in a matter of seconds. One day I noniced that my paper was harder to get than normal, then I noticed that the beginning of the paper was hanging from the stomach of the roll instead of laying on it or hanging over the movement. This startled me, I did not realize until then that you can put your toilet paper either the front or the back. I verbalise to myself This can not be, my paper is all wrong it should not be this way (I made gestures). So I constitute come to decide that having your toilet paper is better in the front of the roll compared to the back.When most people go to sit down on their toilet they expect their paper to be there. Well what if your paper was there and a good full amount was present but when you go to reach for it, it seems a little bit farther away, well this is because your paper may consider been placed wrong. Lets ring about this in a conservative way. If you have a small claw then you will know what I mean, humble kids like to play with toilet paper, some even like to eat itWell if you have your paper in the front it will make it harder for the child to pull more of the roll from its original state, as opposed to if you had your paper in the back, the kid could pull it so hard, tons of it will roll because of the down(prenominal) motion, and this may cause the tug to be to powerful and may rip the toilet paper, Then you would not be able to roll the paper back to its original rolling position. Having the paper in the front is also very convenient for easier toilet paper rolling. If the paper was in the back, you have to reach under or around the roll to get your paper, and then pull it in a downward motion, If you pull it straight towards you, it is liable to breakI have asked around to find if anyone l ikes there paper in the back position, I found out some people do I asked those people wherefore on earth they could like the paper in the back. They said Because if you pull it from the back, you can have a faster speed of rolling paper I replied, But a lot ofthe time the paper breaks and then you have bits and pieces he said, Bits and pieces are not always bad. You can just add them to your smattering of toilet paper that youre going to use. I just shook my head nicely and thought to myself of an old saying an old man said to me once Its feeling not quantity.In conclusion, I have decided after hearing both sides that having you paper in front is therefore better than in the back. So the next time you are putting your roll of toilet paper on, you just remember that if you have a kid, think about your toilet paper placement. Think about your arm and hand energy when you go to grab a few sheets. Think about the quality of your handful and not the quantity

Medieval Manuscripts And Modern Media

The history of written literature is long and fascinating in gallant dates, manuscripts were made in a laborious and costly process of using sensual skins for pages, feather quills for pens and colored inks to make exquisite bibles and other religious texts.The literary culture of medieval times was very different than today since throws were r atomic number 18 and literacy was low, texts were passed on orally through reading or memory (Mary Swan, 2003). Manuscripts were enormously expensive and the manuscript writers were accomplished artists and mostly monks who composed their work in the cloisters.A typical medieval manuscript began its aliveness as a stretched and treated animal skin (parch manpowert). Next, an outline was sketched then penned using a feather quill of the highest quality. The ink was made of metal gall (usually iron), or oxide, which was a mixture of tannic acids with coppers and thickened with gum Arabic. The main ingredient was oak apple, derived from th e leaves and twigs of an oak tree (Diane Victoria Horn, 1997). This mixture of ink containing acids actually etched the parchment and the pigments of ink alter in the etchings and could be reapplied over time to keep the manuscript in pristine condition.Next, notes leaf was applied and burnished, followed by the copying of the text by scribes. The last to be added were the decorations and illustrations, which were fatten. Finally, the book was bound, the parchments sewn by hand and covered with wood such as ash or beech or oak.The make of a manuscript could take anywhere between days (in the shimmy of a professional scribe paid by the job) or years (in the case of monks, who had other obligations and penned books when duties were done).Because of the amount of time and care involved to make a manuscript, not to mention the employment of highly skilled artisans and scribes, manuscripts were prohibitively expensive to obtain and were largely confined to church altars. Bibles wer e the most copied manuscripts, and eventually churches took a vested interest in teaching nobles and their children to read, using these manuscripts. The manuscripts bore no date of completion, nor the names of the men who made them (Horn).In medieval manuscript culture, originality of text was not the aim of the scribes as it is today with contemporary authors. The scribes simply made copies, embellishing them with the decorations and script of their culture and time (Swan). Unlike today, collections of books were unheard of in terms of the general populace.The churches protected the manuscripts, even as they are today, in museums, cathedrals and the Vatican. These priceless treasures bear the skill and devotion of fashion and skill by those who made them. Looking at an original manuscript, one is awed by the care and level of expertise evident in the pages of elaborate decorations.We will now move forward in time to early mass production of books, which began in the 16th century when the codex replaced the roll and book printing and binding was transferred from churches and monasteries to universities and later commercial publishers (David Fernando, 2002).Where in medieval times manuscript bindings were lavishly decorated with ivory, precious gems and gold, subsequent books were leather-bound and decorated with stamp embossing and gold leaf. As book production increased, the use of cloth replaced that of parchment, and paper later replaced cloth.In modern times, bookbinding reflects the art and architecture of the time books are still hand-bound and very expensive, requiring these editions to be safely stored to prevent damage. Many hand-made books are utilize as journals, with hand-bound blank pages contained within leather or decorated wood covers.In base to the 21st century, we now find books readily available at a low cost. The current culture is attracted to books by author and genre, and a book begins as a decision by a publisher to print it.The use of digital technology to reproduce books gives them a rapid distribution and the artwork used is wide and varied depending upon the publishers decisions. An original manuscript is put through the process of editing and finishing. Stored electronically and ready to be printed, in a method called offset printing.Todays books require a certain amount of care and proofreading before going to print, and in stark contrast to manuscripts of old, texts are now fiercely protected under copyright laws and originality is imperative to sales.With the advent of digital texts, e-books, and paperback copies, books are largely taken for granted and handled carelessly without experience to craftsmanship. What was erst revered as forbidden territory to be handled lovingly and carefully is now so much a part of everyday life that books are given away, sold to second-hand bookstores, discarded easily or donated to libraries and schools.As with many modern items, books have made the transition from b elonging to the few to the many, and what was once reserved for serious study is now used for everything from learning to entertainment.ReferencesFerdinando, David, Book Binding Trade. Ferdinando Family History Site. December 2002, 25 November 2005 http//www.ferdinando.org.uk/book_binding.htmmanuf%20todayHorn, Diane Victoria. Leaves Of Gold How chivalrous Manuscripts Were Made. 2000 2002. Philadelphia Museum Of Art. 26 November 2005Swan, Mary. University of Leeds. Medieval Manuscript Culture. The Literary Encyclopedia. 4 Sep. 2003. The Literary Dictionary Company. 27 November 2005. http//www.litencyc.com/php/stopics.php?rec=true&UID=1324

Australian Paper Mfg

The foursometh takeion Is one that focuses on diminishing the environmental impact of Amps trading operations. While the fourth preference has merit in alleviating environmental concerns, it does not subscribe to a liveive financial impact on Amps operations. angstrom unit created four distinct products that serve the specific needs of four consumer segments. These segments include offset printing, copy written report, taprooms, and recycled wallpaper. The respective segments all offer polar contribution margins to Amps operations and vary greatly in their respective growth in demand over the next six geezerhood.The key operational decision is one that affords antiophthalmic factor the flexibility to use excess potentiality to meet the increment demands of the close to profitable sub-segments of the uncoated fine paper grocery store. Conclusion deoxyadenosine monophosphate should choose the option outlined by the group general manager that affords the most flexibilit y to meet the growing demand in the uncoated fine paper commercialize. That being considered, AMP must overly meet the predetermined returns need by its p arnt corporation, Amoco.These targets atomic number 18 involve for the release of capital to AMP, and sequence Amoco has set minimum return thresholds, AMP should strive to create the largest return on investment to its parent phoner. natural selection 1, described in the Appendix, satisfies this obligation to Amoco and allows AMP the most flexibility In using Increased aptitude. This option also allows AMP to return considerable cash flow over the five year period without overextending Its operations beyond the market demand.Identification Key operations generalness They key operations challenge for AMP is the need to adapt its operations strategy in order to broaden its capacity and meet the growing demand in the uncoated fine paper market. AMP is currently at its maximum throughput capacity and must invest considerabl e capital to expand its operations. The company is contemplating several different courses, each with valid business context, and must ecocide which option allows AMP to best meet the growing demand while maintaining and developing further combative values.Operations scheme Amps operations strategy focuses on brilliant customer service and timberland compared to its competitors in the fine paper manufacture. AMP made the decision to enter the uncoated fine paper market in 1987 and used its experience in paperboard manufacturing to Jump st artwork this expansion. As the success of Amps fine paper intersection ramped up, the company deemphasized its dependence on the paperboard market. This business decision influenced Amps operational decision o invest in efficient technology that allowed it better quality and cost proceedsd compared to its competitors.Further much, AMP opted to vertically integrate its operations to include pulping for non-recycled paper and the collection o f used office paper in order to gather dim materials to compete in the recycled paper market. Customer Needs AMP competes to satisfy its customers needs of quality and environmental performance. The company invested considerable resources in state of the art equipment that provides superior fine paper via four distinct offerings Printing, Darting, CopyRight, and Right.Printing was designed to satisfy the offset printing needs of businesses, Darting was designed to suit form creation, CopyRight was created for insouciant copying, and Right was a recycled office paper offering targeted at the environmentally conscious customer. Each of these products met the specific quality standards of its target customers. AMP utilized superior technology that created a higher quality paper than any of its competitors. Amps investment in more efficient technology also paid off in satisfying the environmental considerations of its customers.The processes and equipment that AMP used rated fewer org anogenesis than the old machines and processes of Paper Company of Australia (PICA), Amps chief competitor. Furthermore, Amps investment in Right scored the endorsement of the World Wildlife investment trust for its respect for and positive impact on the environment. This coupled with Amps initiative of the AMP Office Paper Chase (Upton, 1993, p. 13) placed the company well ahead of its contestation in terms of satisfying the environmental performance needs of its customers.Business context Tort Immediate Decision The market for uncoated fine paper was project to grow at a rate of 6. 5% annually for the next ten years. The market for copier paper alone, a sub-segment of uncoated fine paper, was intercommunicate to grow at a rate of 10% per year for the next decade. The CEO of AMP stated If we sit still, well get hurt sometime ahead the year 2000. Whoever sucks the next big step will have it made in Australia If PICA decides to expand What will their pay summation be (Upton, 19 93, up. 15-16)?In addition to these financial considerations, AMP and the Australian paper market at large advance to face mounting pressure from environmental groups that are remote to any further expansion of the paper industry. Environmentalists have urged paper manufacturers to think globally, act locally (Upton, 1993, p. 16) and to reduce first, reuse second, and recycle third (p. 16). In order to each satisfy the requests of the environmentalists or to contradict their wishes, AMP must make an operational decision sooner rather than later to avoid these mounting pressures.Analysis and Evaluation of precise Decision Factors Competitive Analysis AMP has quickly established itself as the growing force in the national uncoated fine paper market in Australia. Its chief competitor is Paper Company of Australia PICA). PICA dominated the Australian uncoated and coated fine paper market for many years with virtually no interior(prenominal) competition. Picas processes and equipme nt are out-of-date and still rely on machinery that was manufactured in the sass.PICA also forced its customers to purchase its products through merchants, while AMP developed a direct sales approach with customers. The secondary source of competition exists among the imported paper products in the Australian market. Low tariffs allowed for internationalistic competitors to enter the market and compete with domestic paper supply. Until AMP opted to enter the uncoated fine paper market, each domestic paper manufacturer in Australia kept to its own markets.Five Forces The rivalry among competing sellers in the fine paper market in Australia is fairly strong because the cost for consumers to switch products is low, the products are weakly differentiated, the competitors are roughly equal in size, many import competitors exist, and there are high exit barriers due to the high fixed cost and capital investments required to enter the fine paper market. The advantages that AMP and PICA be nefit from include the rising demand for fine paper in the market ND domestic competition is limited to these two competitors. The threat of potential new competitors is fairly weak in the fine paper market.This is because high barriers to entry exist in the fine paper market, including high economies of scale, experienced-based cost advantages for quick firms, high capital requirements to enter the market, and restrictive environmental policies on paper contest new entrants and the existing members generally stay in their own lanes. The potential risks associated with new entrants to the market include the rapidly growing demand for fine paper and that existing industry members could make operational changes to concentrate on the growing recycled paper segment of the fine paper market.The threat from other firms offering substitute products in the Australian fine paper market is very low. Virtually no substitutes exist for paper, and at this time, the business and personal compute r market is Just beginning to take shape. Supplier bargaining power in the Australian fine paper market is also very weak. This is because both AMP and PICA have vertically integrated their operations. AMP controls its own foresting, pulp loiters, and paper manufacturing plants. While he foresting areas are limited, AMP has utilized a replanting strategy which creates more trees than it presently uses in its operations.Therefore, there is no need to use outside suppliers for its operations. The bargaining power of buyers is only a moderate risk to AMP and the Australian paper market. Buyers have limited power because the cost of switching products is low and the products are generally undifferentiated. However, the buyers are small and numerous sexual congress to the sellers in the market, buyers information regarding sellers is limited in quantity and quality, ND buyers are generally not price sensitive in this market because paper purchases are a small part of the primitive pur chases and cost structure of most organizations.STOW Analysts The STOW Analysis for AMP reveals the following Strengths Highest quality domestic paper products Most efficient domestic paper-making technology with customers ask relationships Focused products on four distinct customer segments Satisfy customer needs of quality and environmental performance Part of a larger company (Amoco) with ability to invest capital in growth One of only two domestic fine paper manufacturers in country strength in fine paper processes Right paper product Weaknesses Expertise in paperboard has translated to Endorsement of World Wildlife Fund for Relatively new to the fine paper market Brands/products not as well-known as heritage market brands Insufficient capacity to meet growing demand High expansion costs/capital required High fixed costs Opportunities AMP Office Paper Chase initiative to gather more recycled paper Ability to expand Ana capture greater snare AT growing Tine paper market Recycled paper market growing with support of environmentalists Non-chlorine bleaching process technologies available PICA is in the corsairs of environmental groups Threats Mounting pressure against expansion from environmental groups Possible legislation/litigation against manufacturing processes PICA may invest in new technology/opt to expand its operations Import competitors may create newer, higher quality, and/or low cost products to gain market share New competitors, domestic or international, may enter the market Disease that affects trees/replanting efforts Financial Analysis AMP had no presence in the uncoated fine paper market in 1986. I Long-term Uncoated Fine Paper Market in Australia (000 tones) 11986 1 I Category I Forecast I Demand I I Continuous Forms I PICA I Make Share I Imports I I Category I Demand I I Offset Printing 144 178 16 17. 7% I Copier 10 1150 166 144. 0% 1302 195 I I Recycled 131. 5% I 130 123 176. 7% I Total Amps contribution margin per product is driven first by its recycled paper, then its copier paper, followed by offset printing paper and continuous forms.Copier paper comprises the largest percentage of Amps manufacturing, followed by offset printing, continuous forms, and recycled paper, respectively. Contribution Margin for AMP in I 11989 I Tones I Produced 117,000 28,000 125,000 7,000 I Contribution I per tone $460 1260 1490 1610 I Total Contribution I Share 7820,oho 124. 7% 123. 0% 138. 7% 113. 5% I I Copier I I Total The group general manager of AMP outlined four potential capital projects in the case study. Each of these options and their respective costs relative to the capacity they provide are outlined in the table below. excerption 1 provides the best cost per tone AAA t 01 IANAL capacity galena AMP. Upton 3 proposes no allotment capacity Tort I Evaluation of capital expenditures and options I Lipton 1 I I Machine 3 at marble expanded from 70,000 to 100,000 tones for $ mum I Capacity may be used f or expansion of any fine paper product production (installation time) 30,000 extra capacity I I Unknown Time from investment to I Additional capacity capital letter required 1,166. 67 I Price per tone of I Lipton 2 I Fairfield expansion from 7,000 tones to 1 5,000 tones for $MOM I Capacity may be used for expansion of recycled paper 8,000 2,250. 00 I Lipton 3 investing in technology to reduce organogenesis has no impact on Amps capacity or throughput respectively, with no return on investmentI Requires $MOM and $MM I $MOM investment would reduce throughput by 5% I Lipton 4 I I Investment to purchase/ install new paper machine with 150,000 tones capacity for $MOM I I Capacity may be used for expansion of any fine paper product I lunation cost of new pulp mill associated with this project, return garnered from selling excess pulp capacity, I Demand for coated paper market 1 50,000 I Capital required 2,333. 33 Price per tone AT allotment capacity Alternative Recommendations Option 3 from the financial analysis has been eliminated, as it offers no additional capacity. Because additional capacity represents the largest opportunity for AMP, only capital projects that yield greater capacity should be considered at this time. The remaining three options and a combination option are presented in the table in the Appendix. Recommendation and Plan of Action It is recommended that AMP utilizes Option 1 immediately.Option 1 is the only option that provides a near-immediate increase in capacity while satisfying Amoss requirement (Amps parent company) off 20% rate of return. The first option provides over $32 million in positive net present value and a 36. 1% internal rate of return over the course of the next five years. Option 1 also yields the most flexibility in satisfying the growing demand in the uncoated fine paper market. Option 2 does turn a positive net present value of $1. 8 million for AMP, but only provides a 10. 67% internal rate of return. Because the proj ect only yields an additional 8,000 tones of capacity, it cannot satisfy the rate of return requirements of Amoco.The third option requires the largest outflow of capital and produces the highest level of capacity. However, market demand is insufficient to Justify this capital expense at this time. This is further supported by the negative net present value and negative rate of return calculations. Option 4 combines the first two options, in which case the combined capacity and capital outlay collectively satisfies the required return for Amoco. However, the net present value and the internal rate of return are lower with the combined option than the first option. Competitive Advantage If AMP acts on the recommendation to move forward with Option 1, it will gain the competitive advantage of capacity.However, so far with the added capacity granted y Option 1, AMP can only expect to reach parity with the capacity of PICA. This is supported by Picas current output of 108,000 tones of uncoated fine paper and Amps current output of 77,000 tones. With neither domestic competitor in position to take full advantage of the markets growing demand for uncoated fine paper, which will reach 305,000 tones by 1995, import competitors may gain the largest competitive advantage. s principle competitive advantage In ten market Is ten quality AT Its products Because AMP has invested considerable capital into newer technology than PICA, it is n a better position to continue this domestic lead over its rival.Similarly, Amps investment in more efficient technology has placed it in a better position to deal with the environmental concerns associated with paper manufacturing. Conversely, Picas outdated technology and processes create more pollution and have caused it to become the target of environmentalist groups. Impact to Business, Customers, and Competitors If AMP is able to enact Option 1, it stands to gain over $15 million in additional cash flow per year, in addition to $32 m illion in positive net present value over the course of five years, and a 36. % return on its investment. This increase in capacity will also allow AMP to match the output of the market leader, PICA.The customers of the Australian paper market stand to benefit from Amps additional capacity in terms of quality, availability, and environmental performance. AMP uses more efficient technology to create higher quality products. The increase in capacity from AMP will allow these products to be available to more consumers. Amps tension on recycled paper manufacturing will also help to satisfy the growing demand in this segment and assuage environmental concerns about increased domestic paper manufacturing PICA will be impacted, at least short term, by the increased capacity created by AMP through the utilization of Option 1. This increased capacity will allow AMP to continue its momentum in gaining market share. However, the uncoated fine paper market is growing quickly.By 1995, even with the utilization of Option 1 by AMP, neither PICA nor AMP will have sufficient capacity to meet the market demand for uncoated fine paper. Therefore, import competition will also have a strong advantage in gaining market share. The only way to prevent the market demand increases from benefiting international competitors is for AMP, PICA, or another domestic competitor to considerably expand capacity and/or enter the uncoated fine paper market. AMP must act quickly to continue its growth in the uncoated fine paper market. The market is expanding rapidly, and with both AMP and PICA operating at full capacity the market is ripe for the company that can create it. Option 1 is the most logical operational choice for AMP that also makes good business sense.Option 1 quickly expands its current capacity by 30,000 tones per year in the most versatile ill that can use the capacity to meet any demand that arises in the market. Adding any additional options presented brings down NAP and AIR for the company. However, AMP should closely monitor the uncoated fine paper market for the next several years Ana reevaluate ten expected level AT mean IT . ten mean accelerates at a faster-than-expected pace, or once demand has reached a level in which it becomes possible for AMP to Justify the significant capital investment of a new pulp mill and large capacity machine, it should consider expanding its capacity to take advantage of this growing demand. References Upton, David. (December 13, 1993). Australian Paper Manufacturers (A). Harvard Business School. 9-691-041.

ABC Case Study

Inc. Has made some crucial errors inwardly their company. Failed organization, teamwork, lack of suitable training and time management seem to play the largest role in the problems that BBC is in the beginning long facing. These problems can wholly be worked on and inevitably corrected with the usage of the correct solution. Background Carl Robins has been institute the new recruiter for BBC, Inc. Upon en sieve of his new position, he has been assigned the task of recruiting and hiring new employees for the Operations Supervisor, Monica Carroll.This Job would open him with many there responsibilities, which Include, but be non limited to scheduling the training, hosting orientation course, preparing manuals and policy booklets, conducting physicals, and sending recruits in to be do drugs tested. Confident in his abilities to accomplish this, Carl Robins assures Robin that he could handle this, no problem. til now though Carl had roughly 2 months to prepare for the orientati on and hiring of his new recruits, he failed to look over his materials in a timely manner.Just a couple weeks before the orientation, he noniced that n ace of the trainees had been sent to drug jesting and a number of them had in bump off applications and transcripts. On top of that, he had no cope orientation manuals prepared for the 15 recruits. While running out of time and already frustrated with the current situation, he goes to the training elbow room and realizes that it has been double booked during the time when he was to be giving the orientations. Carl has become overwhelmed and does not roll in the hay what to do next. Key Problems The problems within BBC, Inc. As well as with Carl Robins, are obvious. There is a serious lack of team effort In a place and Job that requires such. Being satis eventory to work within a team Improves productivity and success, as well as enriches employee relationships (Mukluk, 2013). It would be in BBC, Inc. s best interest to improve upon this. Proper teamwork would also improve Abss organizational skills which seem to be lacking. Incomplete manuals and double booking of a training room would likely not occur with proper organization and team ability. On the Job training is also lacking within this company.Carl Robins was clearly unprepared for his Job of recruiting and training his prospective employees. He had no real understanding of hat all went into this before taking on such a big project. Its clear that he assumed things would be to a greater extent organized and prepared for him to where he could wait until the last minute and be K. This was not the case and brings us into an different key problem for Carl Robins, which is time management. Carl had ample time in the beginning to prepare for this Job, except he waited over a month to start reviewing all his paperwork and scheduling affairs for his recruitment.He would not consent felt near the overwhelming sense of pressure had he used his time wisely. Alternatives There are many different ways that BBC, Inc. Couldve made this process go smoother and with more efficiency. Carl Robins, first, could fox fishy the former recruiter prior to taking on this Job. This way he would have known exactly what to abide when doing it on his own. He would know where ein truththing is, what is normal procedure, what typical problems arise and how long it takes to accomplish each sum up his time management, Carl could have formd a checklist and a deadline for each item on the checklist.This way he would not be pressed for time and would not verse any important factors within his efforts. This would increase his organization, as well as allow him to focus on one thing at a time. some other thing he could do to make this process go better, and within a timely manner, is to create a team within the workplace in which he could delegate different Jobs to. With the checklist and deadlines, he would know exactly what needs to get done and when, of which he could relay to his teammates.In response to the double booked room, Carl could try to work something out with his co-worker where he would give him the space for the ay of orientation, or he could find a different room to use. If he uses a different room, theres a chance it entrust not be able to accommodate all 15 trainees and he may have to split their orientations into two pause days. Proposed Solutions My proposed solution is to increase on the Job training. BBC had given a Job to an employee who was ill prepared. There is no reason that he should have expected manuals to be completed for future recruits when there wasnt even one available.This shows the lack of organization within the company prior to the entrance of Mr.. Robins. If this was a known fact, it shouldve been relayed to him with proper colloquy from his supervisor or any other co-workers who work onside him. Carl should not have been thrown into a situation, first thing, where he had many hoops to Jum p through. I also encourage creating checklists with deadlines. Focusing on one thing at a time decreases the chances of getting overwhelmed. For example, he should make sure all applications were completed, one recruit at a time, and then moved them straight into the drug testing.Drug testing should be done quickly as a arm of pre-qualification for the Job. Since drug testing costs money, it should go along with a complete application, in which also pre-qualifies the recruit for the Job. This would go more smoothly if not that he had a checklist for each task, but for each recruit. This way he could see his progress and boilersuit completion for each trainee. He would not be surprised with every incomplete document and the fact that no one has been drug tested. He should be working with his co-workers with effective communication skills in hallow to ensure these things get completed.Team building exercises should be implemented within the whole company. Many problems factor endo rse to a lack of teamwork and communication between employees. Some possible demodulating exercises for BBC could be, Job shade offing (Hatfield, 2014), lunch room discussions, and back-to-back drawings (Middleton, 2014). Job shadowing is to be done within different departments (Hatfield, 2014). Allow employees the chance to shadow someone outside of their own department so they are familiarized with what other employees are doing. This would exit confusion on who is accessibility for what Job at BBC, Inc.This could also spark ideas of how employees could work unitedly more effectively to accomplish tasks. Lunch room discussions would involve employees splitting off into discussion groups during a plan lunch time (Middleton, 2014). Employees would be split up at random with the intermingling of each department. In these groups, they will discuss problems within the workplace, as well as, examples of problems that could arise and what solutions they come up with for each issue. T his would be very beneficial in creating a team deter communication.Two employees sit back-to-back and try to work together to complete a goal, solely with communication. One person has a shape in mind and the other person has a pencil and paper. The employee with the shape has to explain what to do with the pencil in order to complete the proper drawing without using any examples of the shapes itself. When finished, the two employees compare the shapes and encourage questions on communication and interpretations of employees. Recommendations I highly encourage team building exercises throughout the entire company.This will allow employees to understand what is natural event with all their co-workers and gives them a better understanding of where they fit in. This will also allow them to work together in order to avoid scheduling conflicts. I also recommend better on-the-Job training. Carl should have been left in a much better position than what he was, despite some failures on h is part. I also encourage organizational skills to be added into the workplace. Focusing on organization is important to complete each Job in an effective and timely manner.

Leadership Analysis

Running head SCHOLARSHIP, PRACTICE, AND LEADERSHIP Scholarship, Practice, and Leadership Essay Cory A. Muhammad University of Phoenix Education and tuition Literacy In a US society where information literacy is considered a luxury and not a humanity right enables intellectual illiteracy limits to be pushed to the max. Its a nightm ar how some sack be deceived and obligaten advantage of or even locked out of opportunities by those who demonstrate the use of information literacy.The require for current and upcoming generations desiring access to information through school text is becoming scarce. queryers found that current and doable future generations would rather watch videos or tutorials instead of reading information found in text materials. Experts suggested that they preferred to view information rather than read it, and so tended to choose information that was graphically correspond rather than just text-based (Venkatraman, 2009, p. 6).To daylight within the environme nt of education we are experiencing an increasing need for individuals to take interests in their own learning and exposure to information literacy for a variety of reasons a) It gives learners the ability to become unfastened to higher education and technology b) Enables learners to communicate (using technology) in an educational setting, and c) Prepares students to relate to the various generations of learners. In this establish I will discuss how information literacy relates to the scholar/practiti hotshotr/leadership model.Higher Education and engine room Anyone pursuing higher education will have to get use to the ideal of incorporating scholar formula of information literacy. As learners grow stronger in the use of information literacy, we can expose ourselves to higher educational opportunities such as Universities, trade colleges, skill centers, or career enhancement programs. Once an individual can be exposed to the various information located in most libraries all inf ormation retrieved in all enhances all researched subjects and allows for more profound subject content.In higher education information literacy plays a study role in the use of technology. Technology is an essential learning tool used amongst students and lords today. teaching illiteracy can lead to the mis- brain and fear of technology. Information illiteracy can ultimately cause generational gaps in communication as-well. When one generation has not adequately prepared for the trend of another generation (generation X) vs. (Generation Y), this is a clear indication of information illiteracy. The new generation communicates in an integrated way, leveraging the technology thats available. However libraries and other information providers have fundamental problems in adapting, Theyre not keeping up with the contract of these researchers, who live in the wider internet space, (Venkatraman, 2009, p. 6). Education and Communication Using Technology Computer literacy, Internet lite racy, netmail functionality, search engine and database literacy are a few amongst a huge arena of technology functions in our ever changing military personnel we live in.Information literacy allows learners the opportunity to become literate in the world of technology and the use of wonderful tools to gain better performance in processing day to day tasks. The flipside to this same coin is information illiteracy prevents people from knowing about the reality of technology and its benefit. Information literacy ultimately improves the learners quality of life as they are being exposed to splendid methods of functioning, as well as make themselves marketable from possessing education. Most are not even awake(predicate) of the potential help that is available to them.Libraries, which provide the best access point to information for most U. S. citizens, are left untapped by those who most need help to improve their quality of life ( tie beam of College & Research Libraries, 1989). C ommunication Channels to Transcend Generations Information literacy ensures opportunity for open communication channels amidst different generations of learners, or leadership teams. Adequate communications through information literacy start outs leadership amongst the educational atmosphere. The one who has the ability to relate to the various generations can easily emerge from the groups as a leader.Learning and professional environments benefit a great deal when an open line of communications exists between generations incorporating, wisdom, acquaintance, desire, energy, and perspective. Information literacy allows for generations to be aware of each others benefit, but also rely on each other for constant blueprint and progress. Information illiteracy will only promote detraction from any information or understanding of various generations and a low desire for people to pursue higher education. There is a risk of infection of a new elite developing in our country the inform ation elite (Venkatraman, 2009, p. 6). Information literacy on the other hand, promotes the desire of individuals to continue to pursuing knowledge, and learning. In conclusion, the articles researched on information literacy revealed the current condition in our country regarding information illiteracy. Grades K-12, secondary, post secondary, graduate and even doctoral learning suffers from information illiteracy. Students not move in intense research fail to use credible sources that handicap their ability to broaden their knowledge on specific subject matter.Students abilities to incorporate diverse forms of information literacy will enhance their educational deliver and make it a more lifelong and fulfilling learning experience. By restructuring the learning process learners can develop skills to become practitioners of information literacy. Information literacy helps set up various frameworks for individuals to resolve moral dilemmas. The continued nurture of information lit eracy models could provide students and professionals within organizations the relatable life skills required for the scholar/practitioner/leadership model.References Association of College & Research Libraries. (1989). Presidential Committee on Information Literacy Final Report. Retrieved from http//news. ala. org/ala/mgrps/divs/acrl/publications/whitepapers/presidential. cfmopp. on June 7, 2009. Lauer, S. , & Yodanis, C. (2004, July). The International Social Survey architectural plan (ISSP) A Tool for Teaching with an International Perspective. Teaching Sociology, 32(3), 304-313. Retrieved June 7, 2009, from SocINDEX with Full Text database. Venkatraman, A. (2009,

Project management approaches for dynamic environments Essay

This writing sets out to investigate the nature of pick upsconducted in disruptive changing milieus. Examples andtheory atomic number 18 used to illustrate the nature and challenges ofthis category. Suitable management approaches are identied under the fol natural depressioning headings Planning, Experimentation, Lifecycle, Controls, Culture, Communication, and Leadership style.The dynamic protrude category.The paper closes with recommendations for furtherresearch. In this paper, control is interpreted to mean the mechanisms throughwhich resources are managed to achieve objectives 1, and is dierent to the PMBOK technique 2 which is strictly focused on bringing make upivities in mental strain with a plan 3. The term dynamic is taken to mean characterised by constant adjustment 4. In the project management context dynamism is taken to be a mark of a projectthat represents the extent to which a project is inuenced by changes in the environment in which it is conducted.This pap er argues that this is a non-binary dimension thatapplies in varying degrees to all projects, so strictly anygiven project is neither dynamic nor not dynamic. All projects have some degree of dynamism, so the dimensionis not dichotomic. Therefore, the ideas in this paper may be applied in varying degrees to any project as deemed appropriate. For the sake of simplicity though, for the remainder of this paper, a dynamic project is taken to be matchless that isnecessarily subject to higher than normal levels of changedue to the environment in which it is conducted.The business environment is changing at an increasingpace 57. Rothwell and Zegveld 8 went so far as to say we are in the midst of a technology explosion. They arguedthat 90% of our practiced familiarity has been generated inthe last 55 years, and that technical knowledge will continue to increase exponentially. Perrino and Tipping 9 reportedthe pace of technology is accelerating, raising the stakes and risks formanaging in novation, and requiring earliestwarning and shorter response time.Change, in all formsof technology and business processes, can be regarded asincreasingly pervasive and providing challenges even wherehigh technology is not a core business, such as in mining10. Consider how the Australian Submarine project waschallenged by developments in the IT industry betwixtthe 1980s design phase, and sea trials decades later 7.This paper will now investigate dynamic projects from atheoretical point of view. Gray and Larson 11 argued thatPich, Loch and De Meyer 12 describe a pillow slip of projectthat encounters unknown unknowns and how it is best accommodate to what they called a learning strategy which involves scanning, problem solving and exibility. They argue thatthis is distinct from projects conducted in well dumbenvironments which are suited to instructionism, and distinct fromselectionism where the most fruitful initiative is chosen after a pool of trials. Turner and Cochran 13espo use the goals and methods matrix that describes four dierent types of project according to how well dened the methods and goals are.Projects can have poorly(predicate) denedgoals (re) or poorly dened methods (water), or both (air).Shenhar and Wideman 14 describe a type of projectthat involves high levels of uncertainty, using technologies together for the rst time. They call these high tech 14. They also describe a type of project that actually createsnew technologies, called super high tech. Shenhar 15 describes how low technology projects are typically performed in construction, production and utilities, and high technology projects in the computer, aerospace and electronics industries. He oers building and tide over construction as examples of low technology projects.The key dierence to Shenhar is the level of development workinvolved, in that low technology projects have little, andhigh technology projects have considerable levels and usually require prototyping. Shenhar and W ideman 14 argue that some other key dierence is the number of designcycles. In low technology projects they say there is typically altogether one cycle with a freeze before development, and with high technology there are at least two, typicallythree cycles.OperationalworkCio 16 suggests that projects be placed on a spectrum of newness from operable to project. The idea has been adapted in Fig. 1 to illustrate the sliding scaleof unknowns that applies to projects. Unknowns in thissense distinguish to any aspect of the project, including the methods to achieve it, the objective, and the environment it has to operate in.The guide to the project management body of knowledge (PMBOK) 2 describesprogressive elaboration, where planning is developed in greater detail as the project progresses. apply progressive elaboration to ll knowledge gaps, it might be possible to move a project to the unexpended inFig. 1, thereby achieving the objective in a more predictable fashion.However, rapid changes in the environment, including tools and methods, and attempts to innovate,act to push the project to the right, increasing unknowns.The two forces of exploration and change act against eachother constantly throughout the project. The challenge isto conduct exploration at a greater rate than the emergenceof environmental change. It is also important to ensure that the amount of change created by the exploration andimplementation is not harmful overall. An example of Project A in Fig. 1 might be a production line where there only variable is the colour required.The intention here is to review literature to provide abroad overview of approaches that might be used to betterdeal with dynamic environments. Approaches were brokendown as follows

Teachers and Faculty Carry Concealed Weapons on Campus Essay

Teachers and Faculty Carry Concealed Weapons on CampussImagine the feeling of safety as if it is invariably within our control or ability. people that are in ownership of a mysterious ramification are cognizant of the duty and the consequences of what can go on when utilizing a conceal work up. arctic of instructors. all some other employees and pupils at a larning intuition can greatly better if the staff could be armed with hidden arms. Besides we must retrieve that all citizens of the United States have the adept to transferral and have a arm as guaranteed by the 2nd amendment of the fundamental law of the United States of America. sentry go and warranter could be greatly improved with instructors and staff transporting concealed arms on campus. hence. the instructors and faculty profit security the safety of the pupils can besides be achieved.The 2nd amendment to the fundamental law guarantees people the right to have and apply a arm without intervention from the authorities ( Constitution ) . Although to transport a hidden arm requires extra permitting in all the provinces and districts of the United States. This is to assist everyone is safe and guarantee that a arm does non stop up in the incorrect custodies. This can dwell of a complete and through indorse land cheque. fingerprinting. and even mental wellness ratings may be required in some provinces. just about provinces besides require the applicant exhausted clip on the shot scope. schoolroom. and go to a prefatorial huntsman mastery class. This includes the safety demands that a individual is expected to follow when in ownership of a arm and the proper manner to procure a arm when finished with its usage. After the certification mathematical process is completed this ensures the individuals has the ability to decently have and keep a hidden arm license.Most instructors and module accordingly would h grey to take the clip to procure the proper certification so that they would be obedient with all the province and local Torahs to transport a hidden arm. Since. the instructors are traveling to hold more than cognition of the pupils to cognize how to defuse a hostile or bad submit of affairs. On the other manus the module being familiar with the campus layout would cognize how to procure the campus for the safety of everyone else on the campus. Even if this state of affairs merely happened one more clip and it saved the life of one individual instructors and module transporting a concealed arm could extinguish this state of affairs from of all time go oning at any learning establishment.Most instructors have already spent at least four old ages or more in school to learn and assist people larn in a safe and unafraid environment. Not to be in fright that a disturbed or stressed pupil brings a arm to school and intends harm person. Besides teachers giving a class that a pupil thinks they should hold received a better class than they did. Then the pupils that shoot arms to school to settle a mark with another pupil or even the spue over from an incident related to old pack activity.As a consequence of instructors and module transporting a concealed arm a 2nd idea would hold to be raised in the culprits point cognizing they were traveling into a state of affairs where the resistance is besides transporting a hidden arm. Besides. lets non bury that this is a right that we have and are non in any manner be laboured into or even have to take part in.Similarly. school systems all over the United States are engaging a school resource officers and private security contractors to hold armed forces on campuses. This is cognize to diminish the opportunities of state of affairss intensifying with armed individuals on campuses. This would supply the added security that is needed to keep roll and safety on our campuses. This get out guarantee the pupils. instructors. module members are stay safe to foster their instruction and keep the unity o f the acquisition establishments today and forever. However. the cost for the added constabulary or contracted security forces. and this will far transcend the cost of developing instructors or module forces to transport a hidden arm on campus ( Lewis ) .Therefore. allow us non bury that all of us will necessitate to utilize these establishments for schooling. proving. and larning a new occupation. It is safe to state that making these things in a safe environment is traveling to do that easier on anyone when preforming any undertaking required at larning establishments.Merely people that are willing and open to take part in this type of plan feel a demand for the added protection and security for our kids in school. instructors. and module. What would hold happened if a keeper noticed the culprit at Sandy Hook wide-eyed School and challenged him and he neer breeched the school. What if the gunslinger was challenged by the keeper before even acquiring inside the school. With a hid den arm on the module member this could hold been wholly avoided and result in no loss of any lives. As a consequence of the presence of arms on campuses or anyplace we are ever traveling to hold the hazard of force proving our security steps. As a consequence of instructors and module members transporting a concealed arm this will cut down the menace of force in our school guaranting that our kids safe and unafraid when we leave them at a learning establishment.Plants CitedLewis. Lyndsey. Nevada Considers arm Professors. Chronicle of Higher Education 53. 44( 2007 ) A20. 1/7. Print.Fundamental law of the United States of America. Bill of Rights the Second Amendment. The rightto have and utilize a weapon . World Wide Web. archives. gov/exhibts/charters/bill_of_rights. ( 1789 ) .

Discuss the Images In Sympathy That Reveal The Pain Of Slavery Essay

When the wind stirs sonant through the springing grass, Alliteration used twice utilise the letters W and S. I know wherefore the caged raspberry beat out his wing Till its blood is red on the cruel bars The poet is using imagery and a rather painful one by describing the bars of the cage covered with the birds red blood which is describe the struggle the bird is going through to be free. For he must fly back to his perch and cling When he fain would be on the bough a-swingThe poet describing why he must get out the bird must fly back to where he belongs to the direct branch where he will be happy and he will start swinging on the branch. And a pain still throbs in the old , old scars And they pulse again with a keener sharpness I know why he beats his wing The poet tells us that it is not the first beat that he beats his wings against the bars, Because there is pain pounds in his old scares. When his wing is bruised and his bosom sore, When he beats his bars and he would be free The poet uses alliterations here with the letters w and b.He wants the referee to pay more attention to what the bird is going through and the fact that his wing his bruised when he beats the bars trying to be free. It is not a carol of joy or glee, But a prayer that he sends from his hearts deep core, But a plea, that upward to heaven he flings A metaphor is used to describe the imprisoned bird which is comparing him with a human cosmos that prays and unlike every other bird he does not sing he prays from his heart and requests for independence and this metaphor is used to show how strongly the bird feels about wanting and needing his freedom.

Ethics within the retail sector Essay Example | Topics and Well Written Essays - 2000 words

Ethics within the retail empyrean - Essay ExampleThe paper tells that there bring in been numerous laws that regulating the formation terms of well-disposed responsibility. This rules focus on on things like the disposal of toxic substances environmental pollution and the employment laws that regulate the workings hours. However, it is the responsibility of the giving medication to comply with the regulations. It is significant that the organization focus on acting responsibly on ethical issues. There be long-term plans that would assist to deal with the problem of dumping the waste in a way that affect the environment. This would include establishing ways to treat the waste in order to retard it do not have an effect to the environment. The other thing would develop pollution, and waste management polity in the company, in order to prevent future occurrence of such an incident that would affect the organization negatively, whilst eliciting negative impact to the society. The last thing is to establish a permanent means of disposing the waste in order to avoid pollution. Social responsibility should not be perceived as a policy or a moral approach, but it should be seen as the state of the bodied mind. A command and mutual relationship exists between the environmental and commercial wellbeing. This is because a healthy environment facilitates the operations that are profitable to the telephone line. There should be a substantial recognition by the board that it is within the self-seeking of the corporation to operate in an entrusted society with a social responsibility. ... This is in order to ensure that the organization has an outstanding reputation in the society. This will facilitate the organization to achieve the desired market stone pit in order to attain the organizational objectives. Therefore, the corporate should understand that it is not possible to fulfill the corporate responsibility through exploiting labor, shortchanging benefic iaries, pollution the environment, evading tax, neglecting the needs of the local community and engaging in anti-social practices. The business should focus on being socially responsible in order to facilitate the desirable operations of the business in the organization. The social responsibility makes the organization avoid the disputes that are brought about by law pursuits. return sentry go According to EUROCOMMERCE (2010), there has been a lot of advancement in the field of product safety in the ethical situations. This has been facilitated by the federal initiatives. In the cases of chemical involvement in the ware, there have been implementations of legislations as a step aimed at the consumer protection. However, the consumers have been more suspicious concerning products more than ever. In the business, there have been a lot of strived in the challenging pursuit adhering to the provision of safe and ethical products. legion(predicate) introductions of ethics in the retai l business in have facilitated to the attendance of a significant spate branded products and consumer market. There have been retailers in the clothing industry with a high status in the market and willing to invest more with the aim of keeping the good will through the production of ethical products, which observe the consumer safety. These have led to many retails to be

Technology plan Assignment Example | Topics and Well Written Essays - 2000 words - 1

Technology plan - Assignment Exampleechnology, therefore, assists the teacher and the students to develop a more personalized relationship, which helps both to learn from one another and to achieve their specific objectives as a unit and in a way, that both enjoy. Teacherkit is a technology developed to enhance classroom management and organization, assisting in the exercise of learning objectives. This paper will provide information concerning the technology and outline a plan finished which the technology can be implemented in the learning activities.In any situation, change is constantly common and inevitable. Conditions that warrant change is from within and outside the main milieu. In the education sector, changes in the environment especially the job market and the technological changes have always guided improvements in the way education and learning are practiced. Adoption of a change is however not easy. This is because the change involves the introduction of a new asp ect, which requires the users to adopt a new method (Pitler, Hubbell & Kuhn 2012). This report will focus on the murder of the teacherkit technology in the organization and management of the classroom. The features of this technology allow the teacher and students to interact through their man-to-man devices in one platform.Having been a teacher for more than ten years, my sleep together with classroom management makes me smelling that the espousal of the teacherkit technology will be an important milestone in enhancing organization and management of the classroom. My experience with adoption of change especially related to technology allows me to identify the various barriers to implementation of this technology and then develop a plan for implementation that will minimize these barriers. This report, therefore, guides on the implementation of teacherkit technology in classroom management.The advantages of using technology in the classroom are many and cannot be ignored. Educ ators regard the adoption and

Bio-ethics paper Essay Example | Topics and Well Written Essays - 750 words

Bio-ethics paper - Essay ExampleReproducible-Lastly, the test should be able to be reproduced by other researchers. Using this elements to determine the issue of sixteen year senile who eats cut fries three times a week which makes him or her gain to a greater extent weight than the one who eats the French fries twice a week, it is clear that the one who consumes the French fries three times a week has higher chances of increasing body weight beca apply she or he will have much fats and proteins in the body than the one who eats them twice a week. This is because it has been shown that a lot of fats and proteins in the body lead to increase in body weight.Gestational surrogacy is the get along through which there is an independent adoption or arrangement that involves a woman accepting to slaver and deliver a baby for a nonher woman. Gestational surrogacy is not baby selling because the woman who accepts to gestate the baby for another woman provides the uterus where the ova and sperm are planted in order to fertilize. Therefore, when she gives birth, it is not her baby since the ovum that was fertilized belonged to another woman. In this case, she only plays the role of a carrier.Gestational surrogate maternal quality is not bad since it gives a chance to couples who had difficulty in having babies get babies. Arguing from intuitionism perspective, it is important to acquire to what extent people should be concerned about commodification or exploitation when they are requested to be paid so as to carry babies for other women especially in areas where there are Brobdingnagian power and wealth differentials between intended surrogates and parents. In addition, it is important to look at the societal rights if they make women authority to enter into contracts about the use of their bodies. A Person has the right to make decisions about how to use his or her body thus contracting for surrogacy is not bad if the person

Medicare funding and Reibursement Essay Example | Topics and Well Written Essays - 500 words

Medicare funding and Reibursement - Essay ExampleThe figures provided in the example devote been used in the calculations.SNF base rate = 70% adjusted by area absorbs (hospital wage index) + 30% non-labor related portion (base adjusted for geographical factors x RUG weight). The nursing rate of $151 as per (Medpac 2008) lead be used in the calculation.In terms of Participating Physician who accept appellative on each and every case the Physician bills Medicare and the affected role 100% of the Medicare approved fee which is $125,000 in this case. Medicare will pay 80% which is equivalent to $100,000 and the patient of will pay 20% which enoughs $25,000.In terms of a Non-participating Physician who accepts assignment on a case by case basis Medicare and the patient will be billed for 95% of the Medicare approved fee of $125,000. 95% is represented by $118,750. Medicare will pay 80% of $118,750 which is equal to $95,000 and the patient will pay 20% which is equal to $23,750.Wit h respect to Non-participating Physicians who do not accept assignment the patient is billed for 115% of the Medicare approved fee of $125,000. This 115% is equal to $143,750. The patient makes the entire payment and Medicare reimburses 80% of the approved fee for non-participating physicians. Therefore, Medicare would pay 80% of $118,750 which is equal to $95,000 and the patient will bear the difference between what was paid to the Non-participating Physician which is $143,750 minus $95,000, which is equal to $48,750.Centers for Medicare & Medicaid Services. (2010). Fact airplane Acute Care Hospital Inpatient Prospective Payment System. Retrieved http//www.cms.gov/MLNProducts/downloads/AcutePaymtSysfctsht.pdf. Last accessed 31 Mar

Promotion campaign for the Spring Collection 2012 of Swarovski Assignment

Promotion campaign for the throttle compendium 2012 of Swarovski - Assignment ExampleThe report would involve several criteria to select promotional tools, and goal setting programmes performing the role of a sustainable marketing plan. The prime intention of conducting this report will emphasise on increasing the annual turnover of the companys crystal business which recently was recorded to strike its EUR 2 billion benchmark in the year 2010. In the year 2011, the company was recorded to produce revenue of EUR 2.22 billion from this particular business segment attaining around 10% growth. Notably, this segment can be regarded as the most competent one with further growth prospects which is aimed to attain a growth put of 15% in the fiscal year of 2012. Hence, this particular objective can be attained with collectible import to effective and aggressive promotions of Swarovskis seasonal collections which is quite famous worldwide and tends to attract the panache lovers from t he elite groups all around the world. Swarovskis objective lens clients, specifically for the campaign regarding their Spring Collection, are ascertained to be the young people of the society and the box sector. It is due to the fact that most of the products under the in vogue(p) collection are designed in a manner which is more seductive to the young coevals and tends to satisfy their desires regarding fashionable accessories to a large extent. Moreover, the price and the features of the products are mostly favored by the niche fashion lover people of the society who can be stated as the secondary targeted customer group for the Spring Collection 2012 of Swarovski. ... Hence, this particular objective can be attained with due significance to effective and aggressive promotions of Swarovskis seasonal collections which is quite famous worldwide and tends to attract the fashion lovers from the elite groups all around the world. 2.0 Stakeholders Analysis 2.1. Customer Analysis Swarovskis target customers, specifically for the campaign regarding their Spring Collection, are observed to be the young people of the society and the niche sector. It is due to the fact that most of the products under the latest collection are designed in a manner which is more attractive to the young generation and tends to satisfy their desires regarding fashionable accessories to a large extent. Moreover, the price and the features of the products are mostly preferred by the niche fashion lover people of the society who can be stated as the secondary targeted customer group for the Spring Collection 2012 of Swarovski. Furthermore, Swarovski also targets the teenage group as its target customer group offering a versatile blend of designs and colours in the crystal products (Swarovski, 2012). It is in this regards, that the promotional campaign will be planned taking into concern the preferences of the young generation as the majority proportion of the targeted customers of Swa rovski tend to belong from this market segment. The campaign will thus fundamentally charge on the young customers of the urban areas between the age-group of 15 years (i.e. the teenage group) to the age group of 27 (i.e. the young generation). Moreover, as the product range tends to focus on the female section of the targeted population to a large extent, the promotional campaign will also be developed taking this certain fact